Radio Advert Script

Young child: (groaning) Muuuuum! We missed the charity football tournament last week!
Man: Gosh, you didn’t tell me that woman down the road was getting an ASBO!
Woman: Oh no! I missed the town schools bake sale last weekend!
(Background noise, all three people are complaining)
Voiceover: Are you tired of missing out on the events near you? Are you tired of being the last person to know about some juicy gossip? You need the newest most up-to-date information every week. And ‘The Bedfordshire Post’ will give you exactly that! When you wake up to your coffee on a Sunday morning, wait for T’he Bedfordshire Post’ to be delivered straight to your door for all the weekly news as well as all the events you won’t be missing next week!
Woman: Oh, look darling, there’s a wine tasting class at the Inn next week!
Man: Ugh, can’t we just go to the pub?
Voiceover: The only thing we can’t tell you is how to change the man in your life. But for everything else, ‘The Bedfordshire Post’ will be sure to let you know!


This radio advert is heavily based on a extremely stereotypical family situation. The Mother is expected to take care of her Children and Husband and is being blamed for the missed events. The Husband just wants to go to the pub when his Wife wants a romantic day out, it is meant to symbolize the typical modern working class family. This advert relys on a humourous situation that the women listening to it may be able to relate to whilst still being amused and therefore the radio advert would stay in their mind, advertising the newspaper well. I listened to a few hours of radio coverage on Heart FM, as it is the most popular local radio station that is funded by its advertisments. The adverts were catchy, humourous and often contained jingles designed to stay in someones mind and therefore remind them of the company when they perhaps hummed the tune later on. There were also a lot of songs withing the adverts and the voices seemed to be that of those the audience could relate to, e.g. the same age group 30-50 year olds with children or young people in the house who would also hear these adverts, and men and women often conversing with eachother to remind the audience of their own conversations and similar situations that have occured in their own lives. I also noticed that there were more upbeat 'fun' sounding adverts on between the times of 8-9am and 3-5pm as these are the typical rush hours and school commuting time so people would hear it in their cars atthe busiest time of day.