Mastheads

Needs to be catchy and stay in the readers mind. Will usually tell you something about the newspaper e.g. the Sun and the Mirror are for more low brow readers whereas the Daily Mail and the Herald you can tell from the names would be more highbrow. I think my Name is informative as it shows you the area covered in the newspaper and it is neither too highbrow or lowbrow, therefore it will be aimed at working and middle class people living in the Bedfordshire area.

Bedfordshire Times
The Dunstable Gazette
The Mirror
The Sun
The Daily Mail
The Herald
The Daily Express
The Post
The Times
The Daily Telegraph
The Guardian
The Bedfordshire On Sunday

My Newspaper Name:
The Bedfordshire Post